Different studies aim to determine how color affects our day to day decisions. All colors evoke
emotion and feeling in different ways. By using colors strategically, you can make your audience
feel a certain way about your brand or product.
Colors can speak in ways that are every bit as powerful as language. They can reflect the personality of your designs. They can attract users, and they can better communicate your message. Colors can set the basic mood, tone, concept, and connotation for a brand or product.
The 60 – 30 – 10 is a very simple rule for creating well balanced color palettes. The idea is simple, when
you choose a new color palette, the 60% of the palette should be dedicated to one color. Usually, it’s a
neutral color like white. Another complementary color makes up 30% of the palette, and a third accent color
is used for the remaining 10% of the design.
Denotative colors have a meaning. You need
to come up with a color scheme for the states
of your app or website, such as error, success,
and warning. The most common colors used
for these purposes are red, orange, and green.
Let’s say one of your brand colors is red. If so,
you should not use it for error messages.
Some colors go well together, while others don’t. There are definitive rules for how they interact, which are best observed on a color wheel. You should be aware of these methods, but it is not necessary to do so.
We like to play with colors and tones at the beginning of our design process, but this is a step that should
only happen later in the design process. Focus on the layout of your design first, as well as the spacing
and arrangement of elements.
This will save you a lot of time.
Avoid using gray and also black without any saturation. Always try to add a little saturation
to your color. Subconsciously, it will look more natural and familiar to users.
Besides aesthetics, colors are the creators of emotions and associations. The meaning of colors can change depending on culture and circumstances. That’s why you see black and white fashion stores. They want to look elegant and sublime and want the user to focus on the clothes
If you want to learn more about color psychology, go here.
CMYK is the color space for printed designs and RGB or HEX (hexadecimal codes) are suitable for digital
So avoid using CMYK color space for your digital work. Rather use HEX colors. They represent the color space on the web with great accuracy and programming compatibility.
Color saturation is what you need to pay attention to. A scheme that consists only of highly saturated colors will overwhelm the eye. Use one saturated color and two less saturated colors.